Tripician’s Macaroons was once featured in Ed Hitzel’s Restaurant Magazine
From Boardwalk Legacy to Your Doorstep: The Story Behind Our Famous Magazine Cover
Did you know Tripician’s Macaroons once graced the cover of Ed Hitzel’s Restaurant Magazine?
If you know South Jersey history, you know that name. Ed Hitzel was a legendary food critic, journalist, and broadcaster. He was widely considered the ultimate authority on our region’s culinary landscape. For decades, Ed championed local dining talent through his media enterprise, publishing a dedicated monthly newsletter and quarterly magazine focused heavily on the Garden State.
Back in 2002, writer Christine Norris penned a feature story for Hitzel's holiday edition ("Pass the figgy pudding, please"). Titled "Merry Macaroons: Cindy and Mark Sabino take a bite out of popular, specialty cookie business," the article celebrated our craft. The cover captured the true heart of our family business, featuring a young Willie Sabino alongside our famous treats.
Honoring the Past, Baking for the Future
While both Ed Hitzel and Mark Sabino have sadly since passed away, their passion for local flavor lives on. Today, Cindy Lakes remains at the helm. She has successfully guided Tripician’s long-standing 1910 Atlantic City Boardwalk Macaroon Legacy from a beloved local staple into a thriving, nationwide e-commerce brand.
As for Willie? He is now in his 30s—a beautiful testament to how much time has passed since his debut on that famous cover photo, and how deeply rooted we are in this craft.
Spotting Perfection
Many people say they rarely eat sweets, but after spending years in a kitchen, anyone can spot a perfectly baked macaroon from a mile away. It is all about that golden-brown exterior, the delicate crunch, and the rich, chewy center. We have been perfecting that exact balance for over a century.
Whether you remember buying them fresh on the Atlantic City Boardwalk decades ago or you are discovering us for the very first time online, we invite you to take a bite of history.